Before it became one of Denver’s most iconic music venues, Mammoth Gardens opened in 1907 as a roller skating rink — a local hangout filled with live organ music, polished floors, and the sound of skates carving through history. Over the decades, the space evolved through many lives — The Mammoth Roller Club, The Mammoth Events Center, and eventually The Fillmore Auditorium, now one of Denver’s top concert halls.
This design nods to the building’s original roots with a vintage-style logo inspired by early 1900s signage. Printed on a deep forest green tee, it’s a wearable piece of Denver history that connects the city’s skating past to its legendary music scene.